WEEK THREE PRINCIPLES OF DESIGN

balance
arrangement of objects in a given design as it relates to their visual weight. The concept of visual equilibirum. Can create visual comfort or visual stress.

Asymmetrical/symmetrical, informal/formal, horizontal/vertical, approximate, radial.

http://www.csszengarden.com/?cssfile=/191/191.css&page=1
http://www.csszengarden.com/?cssfile=188/188.css
http://www.csszengarden.com/?cssfile=190/190.css
http://www.csszengarden.com/?cssfile=135/135.css
http://www.csszengarden.com/?cssfile=098/098.css

rhythm
repetition of elements, often with defined intervals between them. Can create the feeling of movement, patterns and textures.

Regular, Flowing, Progressive

http://www.csszengarden.com/?cssfile=185/185.css
http://gods.tenement.org/
http://www.csszengarden.com/?cssfile=176/176.css
http://www.csszengarden.com/?cssfile=182/182.css

unity/harmony
relationship between the individual parts and the whole of a design. What visually ties the site together.

Closure, Continuance, Grouping

http://www.yellowstonepark.com/
http://www.csszengarden.com/?cssfile=194/194.css
http://www.csszengarden.com/?cssfile=052/052.css
http://www.csszengarden.com/?cssfile=030/030.css

emphasis
point or points in a design that most strongly draw the users attention. Can be a shift in color, shape, directions, or value.

http://www.csszengarden.com/?cssfile=181/181.css
http://www.csszengarden.com/?cssfile=035/035.css
http://www.csszengarden.com/?cssfile=017/017.css

contrast
the justaposition of opposing elements.
White/black, plain/decorated, straight/curved.

http://www.csszengarden.com/?cssfile=107/107.css
http://www.csszengarden.com/?cssfile=091/091.css

movement
suggestion or illusion of motion. Does not relate to animation. (pg. 33 circles)

http://www.csszengarden.com/?cssfile=101/101.css
http://www.csszengarden.com/?cssfile=077/077.css
http://www.csszengarden.com/?cssfile=068/068.css
http://www.csszengarden.com/?cssfile=008/008.css